Empirical
Magazine Media Kit
Mission
A literary and
current affairs monthly magazine with the openness and pioneering spirit of the
Pacific Northwest, Empirical aspires
for truth by boldly introducing thought-provoking points of view and new
paradigms. A forum for discourse on contemporary issues, the magazine is
“radically empirical” in considering the broad range of human experience.
Circulation
Empirical debuted in June 2012. The magazine is
in Barnes & Noble stores across the country and in additional book stores
like Chapters, Books-a-Million, and Hastings. Empirical is sold to the US military overseas commissaries, and is in
stores in Australia, New Zealand, Singapore, Thailand, Brazil, Finland, Canada,
and Germany. We also have subscribers all over the US and the world as well as
digital readers.
Empirical’s digital presence includes:
·
an
app for the iPhone and iPad
·
a digital edition in
magazine format
·
mobile formats.
Readership
In
addition to distinguished and award-winning authors, Empirical features emerging artists and writers of both fiction and
non-fiction. The Empirical reader
comes away enlivened and inspired by its essays, short stories, poems, art,
beautiful photography, and interfaith spiritual perspectives. Both genders
enjoy essays on far-ranging topics that include politics, economics,
spirituality, sports, science, interviews, relationships, and more.
Exploring new ideas in politics and economics, the publication has an eye on changes in technology and everyday life. The readers of Empirical are educated, independent thinkers, ages 25-60. Most of our social media followers are 35-44 years old with equal representations of readers 25-34 and 45-54 years of age.
Often
independent voters, our readers want to learn about multiple perspectives and
are interested in good literature, art, and broad—sometimes challenging—points
of view.
Print
Advertising Remains Strong
The return on investment for print advertising remains
strong. Here are some reasons why, according to the information gathered and published
in the Magazine Media Factbook for 2011-2012.[1]
· Almost
all adults – 93% – read magazines, spending on average 42 minutes reading each
issue.
· Consumers
are more receptive to magazine ads and feel as if the ads are more trustworthy
than ones found on the internet and television. “Magazines rank #1 out of 16
media for consumers having a positive and credible impression of advertising.”
· “Advertising
recall—a measure of ad effectiveness for magazines—has
grown 11% over the last five years. Over half (53%) of those recalling ads took
action as a result of seeing that specific ad” or “had a more favorable opinion
of the advertiser.”
· Readers
react to advertising in magazines, even if they do not purchase the magazine:
up to 19 additional people read each copy from “public place readership.”
· “60%
of digital consumer magazine readers go to an advertiser’s website and 55%
tried a new product or idea presented in their digital edition.” All
advertising in Empirical’s printed pages will also be in Empirical’s digital reader.
Editorial
Content November 2012
§ Nationalize Money, Not Banks
Herman
Daly recommends 100% reserve requirements, putting the control of the money
supply with the government and not private banks.
§ Syria: Notes on a Tragedy
§ Three Kinds of Soldiers
An analysis of the three types of Machiavellian soldier and
the deceased Colonel Ted Westhusing.
§ American: Have We Crossed the Rubicon?
An explanation of the decline of America over the last 20
years on the eve of the presidential election.
§ Blossoms of Diversity
An intimate look at
Canadian filmmaker Tara Browne.
§ In My Father’s Silence
Fiction by Finn Kraemer.
§ NBA Scouting Report
Bold
predictions for the 2012-2013 NBA season.
Editorial Content October 2012
§ Mexico Elections in Perspective
An
article on Mexico, politics, drug wars, and relations with the US.
§ Schooling for Sale
A critique of US public school reform.
§ Unregulated Derivatives
How
they contributed to the Western Hemisphere economic collapse and their role in
the Greek refinancing crisis.
§ Reintroducing the Wolfe
An essay on the importance of preserving modernist houses.
§ A New Class Consciousness
An exploration of labor
law and the “new” university.
§ Paolo Soleri’s Proposal for
Urbanizing China
How
China can cope with rapid urbanization, increased agricultural production, and
environmental degradation.
§ On Ayn Rand: The Heroine of
American Self-Interest
An interview with author Gary Weiss of Ayn Rand Nation.
§ Is Reading Aflame in our Society
A teacher’s reflection on cultural shifts in reading.
Editorial Content September 2012
§ Winners of 2012 Fiction and Poetry Writing Contest
§ Lynn Margulis and the Pursuit of
Knowledge
An essay by Dorion Sagan, son of
Carl Sagan, on his mother’s “radically empirical” approach to science.
§ Freefall of the House of Labor
This
article explains labor’s harsh decline because of de-industrialization and union-prevention
specialists.
§ A New Class Consciousness
An exploration of labor
law and the “new” university.
§ The Resurrection of God
World-renown
theologian John Cobb explores the resurrection of God after the 20th
century’s basis of atheism.
§ Oakland Renaissance
Writer
Dr. Vernon Andrews writes about his visit to Oakland, California’s Art Murmur
and discusses its importance as an urban renewal.
§ Crowned
A
reflection on LeBron “King” James and how players are no longer bigger than the
game, but demand to be.
Editorial Content August 2012
§
Equality: Beyond Tax
and Spend
A look at economic equality that appeals to both Democrats
and Republicans.
§ A Tale of Two Crashes Part II
Continuation
on the piece about the global climate crisis and US economic crisis.
§ A Moment with Neil J. Spicer
International health researcher with a unique photographic
take on the world.
§ Seattle
A voluptuous description of Seattle and her history.
§ Radically Empirical Scouting Report
The death of the modern sports hero, specifically addressing
issues in the NBA.
§ How Civilization is Made
A
philosophical article on how real community begins at home.
§ Iran
and What to Do About It
Historian Mustafah
Dhada analyzes Iran’s history in light of today’s
tensions.
§ The One Who Carries
the Sun on His Back
Creative nonfiction by
Louise Young about an encounter with a sloth.
§ The Resurgence of
Purpose
Theologian
John Cobb writes about value and purpose in our modern world.
Editorial Content July 2012
§
The Importance of Being
Radical
An assessment of radical empiricism in a modern world that
has so deftly pushed aside a broader vision of the human experience, including
why “radicals” such as Martin Luther King and Albert Einstein are important to
society’s development. By process philosopher John B. Cobb Jr.
§ A Tale of Two Crashes
A
look at the economic crisis in America from a historical perspective.
§ A Moment with Ingrid Taylar
An interview with nature and city-scape photographer Ingrid
Taylar.
§ Cuba on the Brink
A
narrative on Cuba as seen through an outsider: the joys and perils of a nation
afar.
§ Pulling on Superman’s Cape
The death of the modern sports hero, specifically addressing
issues in the NBA.
§ Yvonne’s Passing: A Family’s Experience
with Midwifing Death
A piece describing a natural progression of
saying goodbye to a loved one.
§ Race
Relations 3.0
A powerful narrative on race
relations in America from an African American professor who has returned from
New Zealand.
§ Wonderland, Neverland, and Oz
Philosophical fiction
by Randall Auxier involving an imagined encounter
between William James and Alice on her involvement with Lewis Carroll.
Editorial Content June
2012
§ Iran and the Echo Chamber of History
A modern and retrospective look at Iran and an examination
of its position in the current geopolitical climate.
§ Liberty: Money, Time, and Real Freedom
An excerpt from Gars Alperovitz
on US liberty.
§ Finding Bliss
An interview with Patrick Solomon, director of a film about
Joseph Campbell, mythologist.
§ Guatemala City
A vivacious description of this colorful city.
§ NFL’s Dark Carnival
An
essay that touches on the psychological backdrop to the quarterback carousel
set in motion by the Colts’ decision to release Peyton Manning.
§ A Radically Empirical Spirituality
An examination of Buddhism in light of Williams
James’ “radical empiricism.”
§ Perspectives
A
penetrating reflection on birth and death by historian Mustafah
Dhada.
·
Reviews:
· Apple TV
· P.D. James’s Death Comes to Pemberley
(a mystery set in the post-nuptial world of Austen’s Pride and Prejudice)
· Tianjin Eco-City’s
sustainable city in China.
2012 Rate
Card
The
magazine size is 8.375 x 10.875. For more information
on our low-cost rates write tara
at empiricalmag.com or call 530-899-8077.
Specs
All
advertisements are the same price for black-and-white or full-color. We print
in 4-color process. All artwork must be provided in CYMK. All digital images
must be at least 300 dpi at their appropriate size. Please submit 300 dpi files
as a .pdf. We accept layouts in Adobe Photoshop,
Adobe InDesign, and Adobe Illustrator as long as all of the supporting fonts
are included. If created in Adobe Illustrator, please convert text to outlines.
Ad design services are not available.
All advertisements
published digitally can contain interactive URLs. Contact Olav@empiricalmag.com for more details on layout. For sales
information, contact Tara@empiricalmag.com.
Due Dates
January
2013 issue: Thursday, November 8th.
December
2012 issue: Thursday, October 11th.
November
2012 issue: Thursday, September 13th.
Contact
Tara Grover Smith, Publisher
Empirical 142 W. 2nd Street, Suite B, Chico, CA 95928
Telephone: 530-899-8077
Email: tara
at empiricalmag.com